National SEO and Local SEO are very similar in approach; however, National SEO focuses less on ranking for specific geographic areas and more on ranking for broad keywords. Also, National SEO is much more competitive, as the number of companies is much greater at the national and global level, especially with broad keywords. Due to the increased effort that National SEO requires, it costs more than Local SEO; however, the ability to extend your reach across the world can greatly expand your customer base, thus, resulting in a hefty positive ROI.
Why do you need National SEO?
The Internet has revolutionized the competitive landscape for modern businesses and how they gain visibility above competitors. Traditional advertising (i.e. paper ads, radio ads, TV ads, etc.) is losing effectiveness over time, and visibility is now largely determined by who has the most optimized website for a search query. SEO is a long-term investment that differentiates a company from its competitors. In today’s tech-driven society, it is crucial for companies to focus on their online presence in order to attract consumers.
How does National SEO work?
In addition to optimizing the various facets of your website, link building plays a significant role in how reputable your site is perceived. Building a strong set of healthy backlinks will tell search engines that your site is trusted and authoritative in its field. We also help businesses track their sales back to the source, so that they can properly allocate their marketing efforts towards those sources of revenue.
For years we’ve specialized in created strong local listings for a variety of small and mid-size businesses. Search engines contain many nuances for finding relevant geo-local listings for their users. Creating a national SEO campaign is a different ballgame. Though it utilizes some similar strategies, there’s a different way to approach optimization on a national scale. Whether you’re an established chain with stores all across the country or an online-only shop looking to expand your reach, we’ll help craft the right SEO strategy for your business. A properly executed plan will ensure your listing rises in placement and gets you more relevant leads and, ideally, conversions. National SEO will make you a major player amid your competition.