You may have noticed this type of advertising before when visiting a large online store and then subsequently seeing ads for the specific products you were looking at, in other places online. We design, set-up and manage this type of advertising for hundreds of different companies promoting everything from holidays to self-storage. Typically a re-targeting display advertising campaign has a high level of conversion due to the level of accuracy that can be achieved.
So how does it work?
Essentially visitors to your website can be “tagged” in different ways using cookies when visiting your website. For instance when adding a product to your shopping cart on a online store, we may choose to tag you with a cookie which details the product you have added to your cart. If you then abandon the shopping cart we can then intelligently serve ads to you encouraging you to return to complete the purchase of that specific item.
We may choose a simpler level of tagging, based simply on visiting your website. For instance if a visitor take a look at 3 or more pages of your website and then leaves, we can advertise your website to them encouraging them to return.
The possibilities and the complex levels of tagging are vast. Our experts are here to plan, design, build, launch and manage your remarketing campaigns.